When Jason Richman joined United Expertise Company practically 12 years in the past, his division was generally known as “the guide division” or the book-to-film arm.

From these humble beginnings — scouring the publishing panorama for the following hit film or TV sequence — the company has constructed a staff that was rebranded because the “media rights” group at UTA a number of years in the past. It encapsulates the huge area that Richman and media rights division co-head Keya Khayatian play in sourcing content material pipelines throughout Hollywood.

They characterize authors like Celeste Ng (“Little Fires All over the place,” “Every thing I By no means Instructed You”), journalists behind scrumptious long-form reads, audio creators and particular person life rights holders all feeding a content material machine solely made extra prolific by the arrival of the streamers.

“We actually assist information the lives of authors and journalists and life rights holders, podcasts, any mental property we predict could be exploited for movie and TV adaptation,” Richman mentioned on this week’s Selection podcast “Strictly Enterprise.”

A staple of the outdated and new present enterprise economic system, supply materials can also be what saved the company panorama afloat within the turbulent early days of the coronavirus pandemic.

“We noticed a significant uptick in offers within the first wave of lockdown. Individuals have been at house studying manuscripts and listening to podcasts as a result of they couldn’t be out within the area making issues,” mentioned Khayatian.

Hearken to the total “Strictly Enterprise” podcast to listen to Richman and Khayatian talk about discovering new business voices, the way forward for comedian guide IP, and extra.

“Strictly Enterprise” is Selection’s weekly podcast that includes conversations with trade leaders concerning the enterprise of media and leisure. New episodes debut each Wednesday and could be downloaded on iTunes, Spotify, Google Play, Stitcher and SoundCloud

(Pictured: Jason Richman and Keya Khayatian)