As soon as a present is confirmed (‘holds’ go to first come, first served), we ensure the venue is able to host the occasion. We plan and facilitate safety and concessions. We additionally help in occasion promotion and ticket gross sales.
In the case of concert events particularly, we don’t revenue from ticket gross sales. We solely make what we’re capable of negotiate with the promoters and concessions. So far as concessions, typically we earn a living and typically we break even as soon as we cowl operational prices. Nevertheless it’s not likely the purpose — we’re in it for the long run which is to carry nice concert events and performers to Billings.
How? We court docket nationwide promoters like Stay Nation, AEG, and Pepper Leisure in addition to native promoters just like the Pub Station. They’re our life blood and with out them there aren’t any exhibits.
I hope I’ve shed somewhat gentle on the entire business surrounding reside leisure. We hire out our amenities, present the labor, the perception, help the place wanted and, hopefully, an expertise that enables the promoter to make a dime and artists to offer their absolute best performances. As a result of meaning they’ll come again and ideally encourage different exhibits to come back right here too. That’s the sport proper? The extra exhibits we get, the larger the variability and the higher it’s to reside on this neighborhood.
The reside music leisure business is a large financial generator for us and Billings actually is the humanities and leisure middle of the state. The true magnificence, although, is the present itself — the unforgettable, intimate, pretty symphony that’s nice reside music, massive exhibits, massive units — and all of those individuals coming collectively to share these experiences.