R. Kelly was just lately discovered responsible of racketeering, sexual exploitation of a kid and kidnapping, however you would not realize it from the seems to be of his music gross sales.

Kelly’s on-demand audio streams elevated by 22% in the course of the week of his conviction, and his video streams had been up 23% in comparison with the earlier seven days, Rolling Stone studies. Total, the musician’s streams elevated from 11.2 million to 13.4 million, whereas his album gross sales had been up 517%.

Regardless of the efforts of streaming platforms equivalent to Apple Music and Spotify, which have determined to omit Kelly’s hits from curated playlists in recent times, followers have discovered methods to proceed accessing his music. The 54-year-old was averaging round 5.4 million on-demand audio streams per week in 2017 whereas persevering with to face harrowing allegations from survivors of sexual abuse. It is a comparable pattern this yr, with Kelly averaging greater than 6 million streams per week. 

Artists equivalent to Likelihood the Rapper and Jennifer Hudson seem to have additionally pulled the songs they produced with the convicted sexual abuser. YouTube made one other assertion towards the R&B singer this week, shutting down two of his official channels. 

Advocates of sexual survivors have been main the #MuteRKelly marketing campaign, demanding radio and streaming companies to cease taking part in Kelly’s music. Whereas Kelly’s music nonetheless continues to soar in reputation, music analysts stated it is a typical pattern that occurs after an artist will get caught up in controversy.

In accordance with Rolling Stone, Kelly’s reputation is predicted to ultimately drop, because it typically occurs with different disgraced musicians who expertise a decline after initially having fun with success regardless of public outrage. 

The R&B singer noticed one other dramatic leap in his enterprise after the discharge of the documentary Surviving R. Kelly in 2019, Forbes studies. The documentary featured the tales of a number of girls who revealed disturbing allegations towards the singer. Nonetheless, Kelly’s music streams elevated by 116% shortly after the documentary was launched.