Advert big


Group Inc. has promoted

Daryl Simm,

chief government officer of the corporate’s media company group, to the newly created function of president and chief working officer of the bigger advert holding firm.

The appointment sheds some mild on the corporate’s plans for succession as

John Wren,

69 years previous, nears two and a half a long time on the helm. It additionally highlights the significance of the entity’s media operation as many advertisers give precedence to information and expertise over conventional artistic campaigns. Mr. Wren was named CEO and President in 1997. He turned Chairman and CEO in 2018.

“This recognition definitely places Daryl in a robust place to steer Omnicom into the longer term,” mentioned an Omnicom spokesperson.

Omnicom’s company teams embody TBWA Worldwide, BBDO Worldwide and media companies PHD Worldwide and OMD Worldwide.

Florian Adamski, international CEO of OMD, replaces Mr. Simm as CEO of Omnicom Media Group. In the meantime, George Manas, who has served as president and chief media officer of OMD U.S., replaces Mr. Adamski as CEO at OMD, the corporate introduced individually. The manager adjustments took impact instantly.

Mr. Simm, 60 years previous, served as CEO of Omnicom Media Group for greater than 20 years, Omnicom mentioned.

“Daryl is well-respected throughout the corporate and, in partnership with our government management staff, has helped us develop our technique for future progress,” mentioned Mr. Wren within the Monday announcement.

Mr. Wren credit Mr. Simm with creating the corporate’s media company community, together with investments and initiatives resembling the event of Omni, an information and expertise platform meant to assist shoppers throughout Omnicom plan and execute their campaigns.

In addition to ending years of hypothesis concerning the government Mr. Wren would prime for the highest function, Mr. Simm’s ascension reveals how the enterprise of promoting has modified over time. Years in the past, artistic companies had been crucial and prestigious hubs on Madison Avenue. However as digital platforms have modified the best way folks eat content material and store, advertisers have needed to regulate to utilizing new concentrating on mechanisms, in addition to advanced information and expertise methods. Media companies have invested many tens of millions of {dollars} in constructing such methods and hiring digital expertise that may assist advertisers navigate such complexities.

Write to Alexandra Bruell at [email protected]

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