Fairmont Inns & Resorts’ new marketing campaign Expertise The Grandest of Emotions pays tribute to the luxurious model’s historic origins, whereas sharing the promise of adventures but to return.

Susan Sarandon and Fairmont

Academy Award profitable actor and UNICEF Goodwill Ambassador Susan Sarandon is the worldwide model ambassador for Fairmont’s Expertise The Grandest of Emotions marketing campaign, which promotes sustainable, accountable journey and seeks to encourage the collective curiosity that drives vacationers to journey in the hunt for new environment.

“Fairmont wrote the ebook on being sustainable for resorts and I belief them to provide individuals a option to be a part of a program that takes carbon footprint under consideration,” feedback Susan Sarandon, including: “In the event you’re lucky sufficient to have journey in your life, why not do it sustainably?”

Thirty years in the past, Fairmont actually did write a ebook on environmental sustainability within the hospitality business, publishing the primary version of its Inexperienced Partnership Guides. Since then, the model has continued its efforts to scale back local weather impression and promote accountable tourism.

“Sustainability is on the coronary heart of Fairmont”

“Sustainability is on the coronary heart and soul of Fairmont,” says Mansi Vagt, World Vice President, Fairmont Inns & Resorts. “We are able to’t watch for individuals to return and uncover our superb cities and pure locations once more. It’s our job because the stewards of those locations to be conscious of how we journey as we speak.”

The worldwide model marketing campaign was launched on October 7 at The Plaza in New York. Becoming a member of Sarandon and Vagt had been poet and artist Cleo Wade and actor and journey journalist Henry Golding, at a star-studded occasion, which featured the primary studying of That Fairmont Feeling, an emotive poem by Wade, and the disclosing of a nature-inspired set up.

The marketing campaign showcases 5 traditional areas: Fairmont Le Montreux Palace in Montreux, Switzerland; The Plaza in New York Metropolis; Fairmont Banff Springs in Alberta, Canada; Fairmont Lodge Vancouver in British Columbia, Canada; and the breathtaking landscapes of South Africa—connecting locations of historic magnificence with fashionable sensibilities and the desires of a brand new technology of vacationers.

Right here, Susan Sarandon shares her views on partnering with Fairmont and why journey performs an vital half in her life.

Isabelle Kliger: What’s it about this marketing campaign that resonates with you?

Susan Sarandon: Journey has all the time been a present. I didn’t develop up in a state of affairs the place my household took journeys however, as quickly as I might, I used to be both driving round the USA or touring to different international locations. I felt very strongly once I had youngsters that I wished to assist make recollections for them. One of many actually unhappy issues that occurred throughout Covid was that our alternative to dream about journey fell by the wayside. Now, with the vaccinations, we’re somewhat bit extra protected, and that’s beginning to occur once more. So it looks as if time to be a part of this marketing campaign.

IK: Why are you partnering with Fairmont?

SS: As I used to be lucky sufficient to remain in good resorts, I grew to become conscious of the impression they had been making on the communities they had been in, particularly as I grew to become extra aware of sustainability. So when [Fairmont] approached me, these had been the primary questions I requested: how do you deal with your workers, how do you deal with the earth and the way are you updating your older, beautiful resorts? Now, we’re having conversations about sustainability that we by no means had earlier than, and lots of locations speak about it however don’t actually do it, however Fairmont wrote the ebook on the right way to be sustainable for resorts! Within the Maldives, they’re working to revive the coral reefs and I really like their Bee Sustainable program, which focuses on conservation efforts and habitat safety for bees, in addition to their total significance to our worldwide ecosystem.

IK: What do you search for as a traveler?

SS: I like historical past, I like outdated, lovely resorts. The Fairmont resort in Banff simply takes your breath away as a result of you may sense the historical past there. I suppose as a result of I’m a New Yorker, I’m extra within the outside, locations the place you may take a motorcycle or stroll and see mountains, sunrises and sunsets. That’s extra my pace router than frantic metropolis life, as a result of I’ve had a lot of it—which I really like, I’m a type of individuals who really loves New York, a real, loud, busy New Yorker! Nowadays, it’s additionally actually vital to me what their protocol is for security.

IK: How do you are feeling about selling journey right now?

SS: This was a venture that began method earlier than Covid. Now could be the time to begin to dream about the potential for getting out from below it. I’m not touring but, however, with so many individuals being vaccinated, I do know persons are beginning to plan journeys for the spring. That is the time to permit your self to consider a visit once more.

IK: Why is journey so vital?

SS: Children who develop up in Europe go to different international locations, it’s a lot simpler [than in the U.S.], so, subsequently, they usually know one other language. We’re so American centric, as a result of in a method we’re remoted and never conscious of the humanity that exists in different international locations. And I feel it’s tough for teenagers to develop up curious and with an open thoughts. I wished my youngsters to be versatile and adaptable and surprise about different customs. As tough as it’s to lug three youngsters about, it’s value it.

IK: Which of your on-screen characters would have been more than likely to remain in a Fairmont?

SS: I feel they’d all have had a blast, they had been all fairly sport gals! However perhaps Sister Helen [from Dead Man Walking] would have turned it down.

IK: What’s probably the most uncommon factor that’s occurred to you in a Fairmont resort?

SS: I’m nonetheless ready!

The dialog has been edited and condensed for readability.