After six years main Midland Heart for the Arts, President and CEO Terri Trotter has accepted a brand new place and might be returning to her longtime house of Arkansas.

Trotter has introduced plans to guide The Jones Belief, a singular, multi-campus group devoted to strengthening communities in Northwest Arkansas. The group’s flagship campus, The Jones Heart, is a well-liked regional vacation spot for recreation, leisure and group gathering that has offered life-enriching alternatives for hundreds of thousands of residents over the previous twenty years. The transfer additionally will carry her nearer to household.


The middle’s board will launch a nationwide seek for Trotter’s substitute and is already evaluating search corporations to assist the method.

“Terri has made an excellent and lasting mark on the middle, our Midland group and your entire Nice Lakes Bay area,” stated Board Chair Lisa Ungerleider. “Her tenure with the middle has been one in all imaginative and prescient, motion and uplifting transformation. The middle will proceed to learn from her impressed management far into the long run.

“Our board of administrators stays overwhelmingly grateful and appreciative of Terri’s many vital contributions. We all know she is going to stay a buddy and a powerful ally for the middle and for the Nice Lakes Bay area.”

Management accomplishments throughout Trotter’s tenure with the middle embody:

  • Overseeing viewers progress of 40% whereas ticket gross sales doubled pre-pandemic.
  • Recruiting a extremely expert staff of trade professionals within the performing arts, museum and training fields to create an energized and visionary management staff centered on outcomes.
  • Rising the variety of particular person items to the annual fund by 35% whereas the common measurement of items rose by 60%.
  • Presenting skilled touring Broadway for the primary time within the middle’s historical past that, after solely three seasons, enjoys a subscriber base of almost 1,000 patrons – and rising.
  • Introducing the Home windows on the World Sequence that yearly brings artists from across the globe to Midland and internet hosting matinee subject journeys for regional college students to expertise these skilled artists of assorted cultures.
  • Increasing and integrating the museum applications on the middle, energizing and strengthening STEM-based studying, together with launching a distance studying platform for colleges centered on the intersection of STEM and the humanities.
  • Efficiently guiding the group via the COVID-19 pandemic and 2020 flood whereas sustaining a powerful workers and connections with patrons.
  • Main the event of plans to rebuild and refresh the Heart for the approaching many years. 

For Trotter, the brand new position is an ideal match each professionally and personally.

“I used to be not on the lookout for this chance – it got here on the lookout for me and introduced a mix {of professional} and private alternatives too good to cross up,” Trotter stated. “On the skilled aspect, this new position will allow me to assist envision and develop new leisure and training experiences in a area I’ve lengthy referred to as house. On the non-public aspect, it is going to permit my household and me to return to Arkansas the place my mother and two sisters stay with their households.

“This was not a straightforward choice. The middle is such a dynamic group, and the final six years in Midland and on the middle have flown by. I’ve liked my time right here, and my household and I’ll take with us many lasting friendships and really particular recollections.”

Trotter will stay as the middle’s CEO till March 1, permitting the group to make a gradual and easy transition because it strikes via its fiftieth season.

The middle’s board has begun the method of choosing a agency to assist the nationwide seek for its new president and CEO. Ungerleider stated the board is looking for a dynamic chief who can proceed the middle’s progress trajectory in each performing arts and museum applications.

“The middle enjoys a stellar fame within the nationwide performing arts and museum sectors, which is able to make this place extraordinarily engaging to a various pool of candidates and allow us to draw high expertise,” Ungerleider stated. “We’re grateful Terri has given us such a prolonged runway to search out her successor.”

The middle has reopened for indoor performances after a chronic hiatus on account of COVID. Many vacation applications are scheduled, along with the middle’s broadway collection, which kicks off in January.

“We’re excited to see the enjoyment and enthusiasm from our audiences as they return to our theaters,” Ungerleider famous. “We’re on a wonderful trajectory with sturdy ahead momentum, and our subsequent chief will step right into a vibrant group.

“The middle has a powerful govt management staff with intensive data within the trade. The entertaining alternatives and stellar experiences our group have come to count on will proceed all through this transition – and within the years forward.”