We will not say for positive what precisely Apple shall be launching at its “California streaming” occasion right this moment, however we suspect we’ll see the brand new iPhone, possible referred to as the iPhone 13, and a brand new Apple Watch Sequence 7  (we may see the rumored AirPods 3). The occasion, which shall be held nearly, would possibly present a new iPhone design together with enhancements to the digicam and different specs. Apple hasn’t mentioned its plans for the units, other than a point out of 4 new iPhones in a submitting with the Federal Communications Fee.

a traffic light with a mountain in the background: Apple is captioning this event "California streaming." Apple

© Supplied by CNET
Apple is captioning this occasion “California streaming.” Apple

Essentially the most dramatic change for the brand new iPhones, other than higher cameras that Apple at all times tends to supply, is alleged to be the aptitude to make calls and ship texts in emergencies when there is no cell protection. Typically, although, they’re anticipated to nonetheless depend on 5G wi-fi expertise for day-to-day connectivity.

The iPhone 13 comes a yr after one in every of Apple’s most profitable launches, with the 5G-powered iPhone 12. The machine supplied the primary main revamp of the iPhone’s design since 2017, when Apple launched its $1,000 iPhone X , with its new face-unlocking design and higher display screen expertise. One survey performed earlier than the iPhone 12 announcement from Decluttr, a tool recycler and reseller, discovered {that a} “staggering” 53% of respondents deliberate to purchase the brand new iPhone, touching off what analysts name a “supercycle” of telephone upgrades. 

What to anticipate at Apple’s September occasion



Apple did notch a rise in iPhone gross sales within the three months following the discharge of the iPhone 12. In January, the corporate mentioned iPhone gross sales in the course of the holidays jumped 17% from the earlier yr, serving to to guide the corporate to its highest recorded income and revenue ever.

“It’s not removed from any of our minds that this end result caps off probably the most difficult yr any of us can keep in mind,” Apple CEO Tim Cook dinner mentioned in a name with buyers after posting the corporate’s monetary outcomes. “It’s an understatement to say that the challenges it posed to Apple as a enterprise paled compared to the challenges it posed to Apple as a group of people, to staff, to their households, and to the communities we reside in and like to name dwelling.”

a rainbow on top of a mountain: We don't know for sure, but Apple's next event could be coming this September.

© James Martin/CNET

We do not know for positive, however Apple’s subsequent occasion may very well be coming this September.

“These outcomes present the central position that our merchandise performed in serving to our customers reply to those challenges,” Cook dinner added.


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Although Apple’s prone to provide a compelling improve to some prospects, it is occurring at a time of turmoil each inside and out of doors the tech trade. For the previous yr and a half, the pandemic has pressured Apple, Microsoft, Sony and lots of different tech corporations to carry occasions on-line

The virus has upended billions of individuals’s lives around the globe, forcing total international locations into quarantine in efforts to cease its unfold. These disruptions have additionally slowed manufacturing and delivery around the globe, exacerbating elements shortages which have delayed manufacturing of recent computer systems, automobiles and online game consoles.

Apple up to now has been capable of preserve merchandise largely in inventory, analysts say, due partly to the corporate’s savvy administration of its provide chain.

Whereas the iPhone shall be a key product we see at Apple’s occasion this yr, and sure what most individuals focus their consideration on, the corporate’s anticipated to have different units to indicate off. These embody new Mac computer systems with upgraded chips and new iPads

When is the Apple occasion?

Apple’s online-only occasion shall be on Tuesday, Sept. 14 at 10 a.m. PT, which is 1 p.m. ET, 6 p.m. BST and Sept. 15 at 3 a.m. AEST. (Sorry, Australia.)

The place can I watch Apple’s livestream?

You can stream Apple’s occasion straight from the corporate’s web site. In the meantime, we’ll be reporting on the occasion reside right here at CNET.

What can we anticipate, apart from the iPhone 13 launch?

Apple’s digital occasions are quick paced and slickly produced. They usually throw in at the least one or two jokes to maintain you entertained. Possibly they’re going to even make a Mamas and Papas joke, however do not wager on it.

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