- Natasha Greene is a way of life and meals influencer on TikTok, Instagram, and Pinterest.
- Greene makes most of her revenue from sponsored content material and books about six offers each month.
- Learn the 9-page media package she makes use of when pitching manufacturers for collaboration.
Like many creators, Natasha Greene makes most of her revenue from branded content material offers.
Greene, a full-time meals and life-style influencer, books 5 to 6 partnerships each month which have her posting sponsored content material on Instagram, the place she has 138,000 followers, and on TikTok, the place she has about 212,000 followers. She additionally lately signed her first branded content material deal for Pinterest, the place she garners over 10 million views a month.
Greene has been pitching potential companions for the reason that begin of her profession as a creator in early 2020.
To assist win over manufacturers, she constructed a media package — a doc influencers typically use to showcase the worth that they’re going to deliver to a partnership — with the assistance of a designer.
Whereas now she receives a majority of collaboration proposals immediately from manufacturers, pitching remains to be a part of her routine, Greene stated, and her media package is a key ingredient in that course of.
It has develop into much more vital for her as she tries to transitions from a meals creator to a broader life-style model.
“Pitching by no means stops,” she stated. “I am pitching weekly. I am constructing relationships weekly.”
Utilizing her media package, Greene was in a position to signal contracts with manufacturers like wine and spirits marketer Kobrand, in addition to cutlery firm Schmidt Bros and automotive producer Toyota.
The media package has additionally been helpful when pitching manufacturers for presented partnerships, or offers during which she receives free product in alternate for content material.
Style manufacturers like Abercrombie are match for presented collaborations, she stated, as a result of whereas her content material isn’t targeted on style, she typically shoots picture and video content material with an expert photographer the place her clothes is a key visible ingredient.
“It is a actually nice alternative to collaborate with manufacturers that are not essentially in your area of interest, however you possibly can present them what your overarching model story is about, and the way it will profit their model,” Greene stated.
Just lately, Greene upgraded her media package technique to incorporate an interactive model of the doc made on MediaKits.com. In contrast to her “static” media package, which is up to date each six months, this model incorporates real-time information with follower counts and viewers statistics.
When pitching manufacturers by way of e-mail, Greene hyperlinks to each variations. She contains the 9-page pdf doc as a part of the e-mail physique and the interactive model in her e-mail signature.
Each paperwork have worth and complement one another, Greene stated.
“The media package I created with my designer is extra verbose; it provides much more readability into what my model stands for and what I can do,” she stated. “The opposite one is strictly my numbers and my total attain throughout platforms, however it helps as a result of it is actual time.”
Here is what the most recent model of Greene’s media package seems like: