With music streaming now a staple in trendy life, service suppliers have moved on to discovering new methods to tug in and hold subscribers. Podcasts, which predate this media streaming business, appear to be coming again to the forefront, with Spotify and Apple taking jabs at one another over their new audio choices. Amazon Music, nonetheless, isn’t conserving silent and is making a whole lot of noise that it believes will put it forward of the competitors with its synchronized transcripts characteristic.

Audio transcripts are additionally changing into a pattern in some industries, particularly since they can be utilized to flaunt machine studying and synthetic intelligence experience. It additionally has accessibility advantages, letting folks with listening to disabilities nonetheless benefit from the content material being streamed over the Web. Amazon Music is including one thing just like a few of its podcasts, however with a twist that’s virtually like YouTube’s latest video chapters.

Amazon calls it synchronized podcast transcripts, and it isn’t for synchronized listening amongst a number of folks. As a substitute, the auto-generated textual content is synchronized with the audio and vice-versa in order that the 2 all the time go collectively. Individuals who have used a number of of the AI-powered assembly transcription providers obtainable as we speak is perhaps conversant in such a characteristic.

For Amazon Music, this enables customers to leap to particular parts of the podcast that pursuits them, no less than primarily based on the transcript they’re studying. That works each going ahead or backward in time, and the audio will bounce to the precise level of the chosen textual content. They will additionally scroll by means of the transcript as an alternative of ready for the audio to achieve that part.

Amazon Music’s synchronized podcast transcripts are beginning to roll out within the US on iOS and Android. Unsurprisingly, solely a collection of podcasts has this characteristic enabled, together with Amazon Authentic and Wondery exhibits like SmartLess, Dr. Loss of life, and Unusual Floor With Van Jones. There are additionally some exhibits from American Public Media, audiochuck, Cadence13, The New York Occasions, Stitcher, and TED, the place these transcripts might be obtainable.